AI in the core, not bolted on
Claude runs as the operational layer across the portfolio: build, support, content and analysis.
Fourteen interconnected businesses across commerce, currency, media, tooling and lifestyle, structured as one group for investment and acquisition.
Carpet Media Group (CMG) is a UK venture studio founded and led by entrepreneur and AI strategist Greggar Deterville. We exist to create, launch and scale ideas that change how industries work, with AI built into every venture from day one rather than added later.
Each business in the group is purpose-built to scale, and each one feeds the others: shared payments through KAELUM, shared distribution through our media brands, shared tooling through our AI platforms.
Build brands that set trends, back new founders with tools and mentorship, and create opportunity through digital growth.
Bold thinking, lean execution and continuous learning, driven by data and powered by technology.
Every venture sits in a layer. Every layer feeds the next: media drives demand, commerce converts it, KAELUM settles it, tooling builds the next venture.
Claude runs as the operational layer across the portfolio: build, support, content and analysis.
Shared payments, shared distribution and shared tooling mean each new venture starts with the group behind it.
A solo-founder holding company that scales through automation rather than layers of middleware.
"Someone is sitting in the shade today because someone else planted a tree a long time ago."Warren Buffett
London, United Kingdom